Projects come with a Plan. A plan is generally broken into four main sections: (1) timeline, (2) budget, (3) milestones, and (4) deliverables.
I help my customers accomplish two main goals:
(1) get new customers
(2) keep existing customers
My goals require my investment of time and resources to be spread out over time. Rather than the typical agency that charges steep upfront costs to launch a project that finishes over-budget, out-of-scope, and disconnected from the needs of users.
Investment spread out over time
Invest in reliable month-over-month growth. Focus on gaining an empathetic understanding of the customer to learn how to personalize the experience for each segment. Customer feedback teaches what problem to solve, why it’s important to solve, and how best to approach a solution.
On-time, on-budget, & on-demand
“On-Demand Marketing & Design” provides my customers with more autonomy in the process. By the way, have you read my post about my customers?
Launch quick, iterate, and improve often
Launch a new business website within weeks instead of months. Drive website traffic to content that converts. Nurture relationships to encourage repeat customers and upsales. Drive month-over-month improvements by analyzing user data to drive future product decisions.
What do you get?
- Visual Design
- Branded Design
- Premium Plugins & Themes ($1,000+ value)
- Unlimited Usage (users, posts, media, etc)
- Subdomain/Subdirectory Installation
- SEO Tips & Insights
- Five (5) projects per month
- One (1) project is equal to a task, or series of tasks, that can be completed in an hour or less.
- Projects not used by the end of the month automatically roll over to the following month.
See below for a list of accepted tasks (something missing? let me know)
- New Pages/Posts
- Edit Pages/Posts
- Broken Link Checker
- Audit & Recommendations
- Search Engine Optimization
- Keyword Research
- Consistent Directory Listings
- On-site/Off-site Optimization
- Linkbuilding & Backlinks
- Build, Design, & Setup
- Embed on Website/Blog
- Send Submissions to Database
- Autoresponder Emails (confirmation, notification)
- Thank You/Success Page
- Graphic Design
- ebook cover
- profile photos
- Weekly (database + content)
- Daily (database)
- Restore (by request)
- Export and download a self-hosted WordPress installation from one web server over to another web server
- Security Maintained
- Updated Daily
- Uptime Monitor
- API Integrations
Is hosting included with this service?
No, not at this time.
What if a plugin or theme is no longer supported by the developer?
You can use a job to find a replacement for the plugin or the theme. Note that a full theme migration might use up all of your jobs for the month.
Do you provide content?
No, any content you want updated or added to your site must be provided by you.
“A beautiful website understands the users’ goals, speaks in their voice and works flawlessly on whichever device they are using. The end result—creating a kick-ass website you and your users will love.” -Steve Jobs
My customer has headaches from the challenges and inconsistent results in previous and existing marketing and design initiatives. This is the result of an outdated and broken playbook.
It’s a struggle to figure out how to get marketing right.
Agencies are slow and expensive, projects are complex and out-of-scope, and my customers are unable to find reliable help with end-to-end integration for all their digital tools. Integration work requires optimization of work processes, attention to detail, cost accounting, logistics management, etc.
Integration is becoming more and more critical to marketing. Somebody’s going to have to build it, or marketing is just going to be inefficient. Think special forces instead of an army.
This restructuring of marketing agencies is an attempt to simplify and walk away from an outdated playbook.
Work once done by agencies can now come from many sources like you and I.
The professional services industry has yet to identify who, exactly, is able to integrate all their efforts. The industry is not well structured to handle integration efforts. It’s labor-intensive. It’s tough. Most agencies aren’t structured to do this type of work. It’s not who they want to be.
The fragmentation of markets and media require integrating marketing with sales and operations to ensure various departments of an organization works collaboratively towards a shared vision.